Sarah Kiriliuk, founder and principal of The B!G IDEA Agency
Sarah is a leading brand communications executive with 15+ years of experience in both marketing and public relations. Her tenure spans non-profit, government, entertainment and agency roles, where she has made an impact leading integrated teams and growing business through strategic marketing and communications.
This includes rebranding a national membership organization, developing external marketing and customer service strategies at four Ontario casinos, developing strategic marketing plans for high-profile non-profits, launching two new television stations, several restaurants and building award-winning national social media campaigns for lottery games.
Sarah started The B!G IDEA because she is unapologetically passionate about integrated marketing strategy and the importance of big picture thinking, data-driven decision making and customization.
Sarah is a mother of two and a strong advocate for female empowerment. She believes in the success of the women beside her, and believes we should teach our daughters to raise each other up, rather than tear each other down. This means lateral thinking, matrixed work environments and an agency that will put women first.